Barbour Dress Tartan

One of the things that interests me most when looking into long established brands is how they move with the times while maintaining a strong sense of heritage. I discovered Barbour are launching their new Dress Tartan collection with the help of the well known bloggers featured in the video above. They're a brilliant example of how a brand can retain a strong sense of itself but still evolve for a new generation through collaborations (with companies like Liberty), new ranges like this one and even opening new lines of communication by embracing social media like Facebook and Tumblr. I'll definitely be keeping an eye out and taking a peek at the whole collection when it becomes available.

I'm looking forward to catching the rest of the ladies' videos and voting on Friday.